I would bet that life in the Artist Relations department at Meinl is a lot like life in any other department and in any other company, in that you take the good with the bad.
That being said, I just had to take the bad.
Today I had to cancel an artist's contract with us. This doesn't happen very often. In fact, it's happened only a few times since I have been with Meinl...and that's been about five years now.
I think the reason why we have had to cancel so few artists is because we are very careful in selecting who we decide to partner up with. Whenever we sign an artist, we always feel fairly certain that -
A.) They are good people.
B.) They are good drummers.
C.) Their activities are in line with ours, in order to achieve the goals we have set for the company.
D.) They are playing our cymbals because they truly want to play our cymbals.
I feel that this last point is the most important one. It sets the standard for all of the interaction that follows between the artist and our company. Now I'm not naive. I know that I can't always be 100% certain that there won't be an artist here and there who is being opportunistic and who is working with us because he/she secretly shopped around and found that we would provide the best deal for him/her. But generally those artists are easy to identify, so we usually never have to deal with them.
In today's case, I cancelled an artist's contract because after a series of events I came to the final realization that this artist was not playing our cymbals because he/she truly wanted to play them, but for reasons less than that...and that is something that if I can prevent, I will.
Thanks for reading,
Chris
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