Have you seen our 2013 Cymbal Guide yet?
Every year we put a lot of thoughts in our new catalog. For our 2013 issue however we came up with a whole new concept. Not just as far as graphic design is concerned, but also how to simplify and categorize our entire cymbal portfolio. It all looks clean and so simple, but there is a lot of thought behind it. To make something look simple yet appealing is a big challenge.
One thing you notice is that we didn't call it a "catalog". It is a "Cymbal Guide". It's not merely about listing the products; it's about guiding the drummers through our cymbal portfolio.
I'm going to publish a series of blogs in which I will explain our ideas and concepts which are introduced in the 2013 Cymbal Guide. I invite you to become a part of the discussion.
You can get a printed copy through the worldwide music retail stores, or you can download a pdf here.