As an employee of Meinl Cymbals, it's my job to do everything I can to promote awareness of our company and its instruments. Wherever and whenever I have the opportunity, I make it a point to further spread the message about Meinl. This would be an extremely difficult task to manage, if as a drummer myself I didn't stand behind the instruments that we manufacture. One of the reasons I agreed to work for Meinl six plus years ago was because I did (and obviously still do) stand behind our instruments. Having worked in and around drummers for all of my professional career up through that point, I knew that there was no way I would be able to work in such an artist specific position (Artist Relations Manager, USA and Canada) and try to get artists to endorse our instruments if I didn't believe in them myself first and foremost.
In my position, it's necessary to have a broad and specific knowledge of each of our cymbal series and the cymbals within those series as well as a broad and specific of a knowledge as possible of our competitors' cymbal series and the cymbals within those series. This knowledge enables me to fit existing artists and potential artists into a cymbal setup that works for them. Interestingly enough, I have been forced to re-examine my notions of which of our cymbals will work for certain musical applications. My re-assessment has happened through a number of our cymbal artists and their search for certain sounds to help them achieve their musical ambitions. Quite unexpectedly I have stumbled upon cymbals that have fulfilled these artists' requests, however these cymbals were not what I had anticipated to be the conclusion of our search.
All of this is exciting to me because it opens up new possibilities for what Meinl Cymbals can achieve for any and every drummer out there. Whether you're playing country music, R&B, extreme metal, hard bop in a small jazz combo, or four on the floor rock and roll, there are literally many cymbal sound options available to drummers with Meinl Cymbals. While this may seem like I'm trying to make things more confusing rather than simplified, I'm really not. All I'm saying is that a cymbal is as unique as the drummer that plays it. If you hear a jazz ride pattern on a cymbal that another drummer might usually use for a wide open crash-ride, don't be afraid to utilize it as such. Every company, Meinl included, by necessity has to market their cymbals in a way that presents an organized approach for helping a dealer know which cymbals to stock and for helping drummers find their sounds. Don't be afraid though, to read between the marketing lines and listen to a cymbal that you might not normally approach, simply because you believe that it wasn't created with your specific style of music and drumming in mind. You might end up pleasantly surprised, just as I have lately, by what you find that Meinl Cymbals can really do for you.
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