Back to list

Friday, September 25, 2009 - 15:59 PM

Musikmesse Frankfurt 2010

from left: musikmesse's director wolfgang luecke, myself, and reinhold meinl at the terrace of the torhaus building
overview of the fairground and frankfurt skyline
iaa car show
inbetween those two columns is where our stand usually is located in hall 3
i really like bmw's presentation. their FREUDE concept is brilliant.

two days ago we were in frankfurt to meet with the director of musikmesse, wolfgang luecke. the musikmesse is the world's largets annual convention for musical instruments and we have been exhibiting there for nearly 50 years. many subjects for our next year's presentation were discussed with wolfgang. some of them weren't easy subjects. but that is why you meet face-to-face so you can confront and solve delicate issues effectively and immediately. all in all, everyone has a positive and optimistic attitude towards next year's international musikmesse in frankfurt.

the "IAA" - international automobil ausstellung - international automobile exhibition - took place on the fairground right at the time during our meeting and of course we took advantage of the situation to checked it out. it's the world's largest car show and was a funny experience for me.

first of all, i got some real great ideas as far as how to display a product effectively, and how to make it look as perfect as possible in a exhibiton-stand. i will try to use some of those ideas for our own display concepts.

more than that though, i have been attending musikmesse in frankfurt now since 19 years as an exhibitor. however this was the first time ever that i was on the fairground when there is no musikmesse happening. so i was not used to NOT see any musical instruments, but only cars instead. i walked into hall 3 (where our stand always is), and there were just cars. audi, volkswagen, skoda, seat, bentley, and lamborghini to be precise. i was able to locate exactly that 16 x 11 meter area were our booth always is. but, there was an audi A5 instead of our booth. that was a really weird feeling for me. but then i thought that our floorspace got an at least equally excellent product display with an audi A5 and other great cars.

check out the fotos i took.

- norbert

Norbert Saemann

Norbert Saemann

With Meinl since 1990. International A&R, Event Management and Marketing