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Monday, November 17, 2008 - 16:02 PM

The Language Of Drumming - Redefining Drum Dvd's

picture by sven peks
picture by sven peks
picture by sven peks
picture by sven peks
picture by sven peks
picture by sven peks

i know that for a very long time now, benny has been working on his instructional dvd. long before any of the actual recordings have started, benny was thinking about the educational concepts, contents, and look of the dvd. we have had many conversations about it and benny filled me in on some of his ideas. already then it has sounded new and exciting to me. later on, benny began to speak with rob and paul from hudson music about all the other negotiations, financial issues, and a lot of other things.

all of a sudden the recordings for the dvd began. it seemed like as if things were going according to everyone's plan and everything got done quickly. everytime i spoke with him about the recordings, i had the feeling as if he was happy with the outcome. knowing benny and how picky he can be, i kind of already figured that the dvd will be very special.

times goes on - and benny did all the editing and mastering. at that time finally i was able to see some of pictures from the recordings. that was about two months ago.

then, i will never forget, benny and i hung out at the superdrumming festival in austria together with felix lehrmann at his hotelroom until five in the morning and benny showed us some finalized dvd-footage on his laptop. neither i, nor felix have seen anything like it before. benny's true and original humour is captured in many ways, the camera work is unique, and benny's lifelong practising and studying finds its peak on that dvd.

last week at pasic in austin, texas all of benny's main sponsors (namely meinl, sonor, promark, remo, and hudson) got together to discuss the promotion of benny and his dvd for 2009. a lot of brainstorming and ideas were shared and now it's our job to channel all our efforts in the right direction to get the most out of it. trust me, there will be a lot going on next year :-)

to begin with, here is the official dvd teaser. it gives you a nice little preview about how it is going to look like. a series of five sneak-preview video podcasts have also been produced. the first one will go live on december 01st. stay tuned for those.

on a personal note: due to the nature of my job, i own almost all instructional drum dvd's available. some of them are nice to watch. with some others, i have started to actually begin practicing again in order improve my own playing. so far i have always failed and stopped working with them. benny's upcoming dvd is titled "the language of drumming - a system of musical expression". it kind of shows you the "DNA" of drumming and how to use it musicaly. benny explained some of DNA concept that to me already and i promise that with that dvd i will get back into my practice space to further develop my own playing. benny and his concept is going to be extremely motivational and fits for players of all levels whether you are a beginner or pro. to me, benny is one of the most inspirational artists (not just drummers) in the world right now.

enjoy the teaser, and everything else that is going to come our way.

Norbert Saemann

Norbert Saemann

With Meinl since 1990. International A&R, Event Management and Marketing

3 responses to "The Language Of Drumming - Redefining Drum Dvd's"

Isaias posted on Nov 18, 2008 - 16:41 PM

This is AWESOME!! Benny is such an amazing drummer, musician and above all an amazing person! Success beyond belief is surely to continue flowing his way!
You guys at Meinl are great! It\'s awesome to see a company not only support but actually be a fan of the artist they work with! Wonderful!

CK posted on Nov 19, 2008 - 7:45 AM

He is not just a true drummer, musician but a great artist.

Rob posted on Jan 14, 2009 - 11:37 AM

WHENS IT OUT>!>!>!?!?!?

Benny Rules

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