THANK YOU FOR YOUR INTEREST IN THE MEINL ENDORSEMENT PROGRAM
We receive several endorsement requests everyday and we find that in most cases the applicants do not really understand why we endorse an artist. Before you complete the application, we would like to help you to understand the philosophy behind our endorsement program.
Endorsement means that an artist fully commits to Meinl cymbals. In other words, Meinl cymbals are the best and only ones that the artist want to play or use. From a business standpoint, we endorse an artist because he/she is popular enough to influence many consumers. Basically, so that the buying public will be influenced to buy more of our instruments.
In such a deal each party will benefit from something
- The artist receives professional equipment that he/she believes is the best in supporting or representing his/her musical voice.
- The manufacturer receives more sales due to the amount of exposure and drum fans the artist influences.
Here are some of the considerations for most endorsements
- Significant number of CD sales
- Television, Studio, Movie and Video credits
- Participation in high visibility tours
- Significant teaching credentials
- Excessive amount of hits on Social Media Websites
- Other endorsements
- Major influence on drummers in a specific genre of music
In addition to these points, we look a little bit more into each artist Popularity
An artist‘s popularity is essential. How much will that particular artist influence the buying public?
Does the applicant already play Meinl cymbals? We prefer signing artists who have already chosen Meinl cymbals to represent the tools to make their music.
Each and every artist has their own personality. We work extremely hard and professional and expect that attitude from our artists as well.
We believe in the quality of the many talents we have on our roster. We stand behind our artists and their abilities
How one get an endorsement from Meinl cymbals
Now you have a little more of an idea what we are looking for and you can better determine whether you fit into that description. If you feel you do meet the criteria, please download our Endorsement Application Form below.